How the future comes into being
Long-term commercial success for our marine, power plant and turbomachinery customers – and long-term success for our own company too. That is what MAN Diesel & Turbo aspires to with its new mission, vision and strategy. The emphasis is no longer just on supplying individual components, but on developing complete systems that have a place in the climate-neutral economy of the future. Hybrid propulsion systems, microgrids and storage technologies are what the future demands and MDT has a strong starting position thanks to its unique product portfolio. According to Uwe Lauber, the task now is to combine the products intelligently so as to put optimum technology packages together for customers: “This will totally reposition us, so it is important to have everyone on board. Motivated employees are a key to success. For the first time, the strategic goals have been put in writing, a new departure in the company’s history.
In SBU Turbomachinery, we are focusing on volume markets with growth driven by decarbonization – such as power generation and renewables.
The company has mobilized on all levels to implement the new strategy: Newly created project teams are giving customers technical and commercial advice already before the initial project idea with a view to developing the best possible solution jointly. MDT wants to open up new markets together with new technology partners like AKA. Hybrid propulsion systems, for example, are gaining ground in shipping too according to Alexander Knafl, Head of Advanced Engineering and Aftertreatment in SBU-E: “We are not just talking about smaller vessels like ferries or tugs. Batteries, for instance, can be used for shipboard power generation on large container ships and tankers.” In the energy sector, there is growing demand for intelligent networking of different power sources. “Renewables, gas engines and energy storage devices, for example, can be combined in microgrids and controlled using an energy management system. The customer benefits from great flexibility and reliability, while cutting emissions and operating costs,” Alexander Stöckler, Head of Sales Power Plants, explains. MDT is also working on energy storage technologies based on turbomachinery, and so-called Power-to-X solutions, which involve storing or repurposing surplus electricity, especially from renewables.
The Strategic Business Units are responsible for increasing the solution business’s share of total revenue with new offerings. “SBU-E already has a number of promising CO2 reduction solutions,” Martin Oetjen, Head of SBU Engine and Marine Systems, reports. “We are building on four pillars: Firstly, system solutions, where hybrid will be a major topic. We are starting to combine engines with batteries, or offer complete fuel supply systems together with our gas engines as a system solution.” Secondly, SBU-E will focus heavily on complete packages for exhaust aftertreatment. In addition, fast, long-term solutions from a single source will be vital for making old engines more eco-friendly, for example. And, last but not least, there is the digital transformation, which will play a major role in the after-sales segment in particular.
As SBU Power Plants, we want to establish ourselves as a leading supplier of energy system solutions and position ourselves increasingly as an energy solution provider with the emphasis on hybrid power plants and storage solutions.
Exploiting opportunities for growth
“As SBU Power Plants, we want to establish ourselves as a leading supplier of energy system solutions and position ourselves increasingly as a system provider with the emphasis on hybrid power plants and storage solutions. These are new, supplementary business segments for us, and we can help shape the future of power generation through our work. Interesting challenges await us in rapidly growing markets,” says Hermann Kröger, Head of SBU Power Plants. With the addition of storage technologies, renewables and a new energy management system to its portfolio, SBU Power will have access to promising revenue opportunities.
“At Turbo, we are focusing on volume markets with opportunities for growth as a result of decarbonization – including power generation and renewables,” says Christopher Antes, Head of SBU Turbomachinery. “Our steam turbine solutions for geothermal power and biomass are a good example. When it comes to distributed power generation, the MGT gasturbine, which uses gas as a low-emission bridge technology, is well positioned and represents an excellent solution for combined heat and power (CHP). We are on our way in future markets like flare gas and subsea compression too. Together with the other SBUs, we are combining our expertise as solution providers for entire pipeline stations used in gas transport.”
Strategy implementation is therefore under way throughout the company. Future issues of MAN People will take a more detailed look at the three SBUs’ revenue concepts. In the meantime, you can get an idea of the new strategy for yourself. Enclosed with this issue of MAN People is a brochure explaining the strategy’s basis. We are laying new foundations for success together. That is how the future comes into being.
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SBU Marine already has a number of promising CO2 reduction solutions. We are starting to combine engines with batteries, or offer complete fuelgas supply systems together with our gas engines as a system solution.