Nicole Sandoval, Sales Manager US:
A successful team is diverse. It recognizes each other's strengths and
weaknesses, accepts them and supports each other. By diversity I primarily mean
unique personality traits and not only the usual diverse selections such as
religion, gender, age, race.
Carina Viola, Sales Manager for Central America:
You have to appreciate differences and have the vision to combine
everybody’s talents using a common goal as your “glue”.
Thorsten Dradrach, Head of Region Americas Power at
MDT North America:
A good team should realize that it can only meet any challenge together.
In an environment where communication is as open as possible and the targeted
use of individual talents, you have an unbeatable team.
Marita Krems, Head of Commercial, Spare Parts from MAN
Clear and ambitious goals are also important, as well as a good
atmosphere that leaves room for different perspectives, opinions and ideas.
Stefan Eefting, Senior Vice President, MAN PrimeServ:
That you stick together like bees in particular at rough seas, that the
team members have diverse competencies, that the team never gives up nor loses
its sense of humor.
Mixed teams enrich each other - technically, commercially, in terms of
project management, but also in terms of soft skills such as communication,
empathy, negotiating skills and persuasive power. In my opinion, one of the
challenges is a lack of understanding between team members in the beginning. Furthermore, awareness and mutual respect for the
different characters and strengths are an important prerequisite.
Carina Viola: Companies can
expand their spectrum with mixed teams. It gives you the advantage of looking
at a situation from different perspectives that can complement each other.
Nicole Sandoval: Men tend to express their opinions directly, while females
avoid this and rather initiate cooperative problem solving through questions.
This mix can have a positive effect on the project.
When a mixed team is brainstorming, it is most creative and productive. If it
supports a customer, all communication channels - verbal and non-verbal,
emotional and non-emotional - are used to optimally understand the position and
intention of the customer. Difficulties arise as soon as a "side"
believes it has the only "key" to a challenge.
Thorsten Dradrach: We have experienced that our customers feel extremely
well taken care of: Their concerns are addressed at all levels and they
appreciate the relaxed, positive and stress-free atmosphere. It often only
takes one meeting to build trust.
As a powerful example, I would like to mention the $50 million order
that my team with Carina Viola, Nicole Sandoval and Elisa Figueroa received in
less than ten days.
Customers appreciate working with mixed teams, not only with men and
women, but also with sales managers from different cultures. My team comes from
the Arab world, North and Latin America and Europe. This helps to understand
the customers, their needs and their behaviour, which reflects their cultural
At MDT, women have a great opportunity to develop in interesting and
challenging positions if they can convince, if they are open and fight for
It is about an attractive sales position and trust in the candidate's
competence. At the same time, we must offer flexible solutions - for example in
terms of working hours and childcare.
MDT offers absolute equality of treatment: equal career opportunities,
equal pay, equal freedom and support.
Thick skin is an advantage. Persistence and curiosity are other
qualities that women should have in technical sales. You should love challenges
and understand that people need time to learn something new.
The prerequisites are that you, like your male colleagues, achieve the
required performance, meet the set goals and further-develop your area.
It is as difficult for them, as their environment decides to make it for
Knowledge can be taught, personality not.
Link to Diversity Management
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