In the food industry, heat pumps such as those for Fonterra can be used for drying processes. The pulp and paper industry is another focus area, as it too requires a lot of heat energy to dry the paper web. “Heat pumps are enjoying great success in North America and Northern Europe in particular right now,” says Michael Adler, who heads up the new subsegment. “Our strategy is working: The market is there, demand is good and we’re on schedule. In order to leverage the full potential, we need to prioritize orders that are advantageous for us and continue working on our organization.” Technologically, MAN has commanded the essentials for decades, while collaboration with Product Management and Business Development is closely coordinated. “When it comes to commercialization, the task now is to consolidate the many variants and integrate disciplines like Engineering and Supply Chain.”